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Order GoJoliet! Merchandise Here
Bullet
Communications
Creates New Brand Identity
for Joliet.
For cities like Joliet that are competing for skilled workers, businesses, tourists and dollars, image matters. There is a perception gap between how Joliet wants to be seen and how it is perceived. Tim Kump of Bullet Communications is using design to change the image of Joliet.
In his continuing quest to improve the image of Joliet, Kump, who also created CityofJoliet.com, recently turned his attention to creating a brand logo for Joliet. In developing a brand logo for the city, Kump knew it was important for the brand to be accurate and not to oversell a promise. The logo had to be believable. It also had to have emotional value. Kump's statement of GoJoliet! City on the Move™ accomplishes these objectives. The brand promise reflects Joliet's excitement and forward progress and states that the positive developments are continuing.
The logo Kump created for Joliet is intended to boost the city's reputation and give residents a symbol to rally behind. Kump says the branding campaign isn't just about image but about inspiring people here to work together to promote the city. The GoJoliet! brand logo is an important step in making a positive impact on Joliet's image.
12oz. deluxe ceramic coffee
mug.
Two color logos on front and back,
with black handle and halo rim.
Price: $10.00
Mugs can be purchased
from
the designer, Timothy Kump, by
calling 815.919.4861
GREAT GIFT IDEA, TOO!
logo on other side of mug.
Now Available at
MyPublisher.com
architecturally significant buildings, as well as various photographs of familiar city scenes.
The photographer, Timothy S. Kump, used unique angles, bold colors and compositions,
and graphic techniques to provide a fresh perspective of the great city of Joliet, Illinois.
Most of the photos were first published here on CityofJoliet.com. This book is a follow-up to
Kump's 2009 'The Artistry of Joliet' Calendar (see below).
Kump’s idea was to create a collector’s book of Joliet images that he could share with the community. The book makes a unique gift for those who love Joliet.
The book
contains 58 pages with a hardcover and full color book jacket. The book is
broken
into five sections; Joliet Buildings, Joliet Scenics, Joliet Churches, Joliet
Correctional Center
and the Rialto Square Theatre.
Most of
the buildings shown in the book are from the downtown area, since that is
where a majority of Joliet’s historic architecture is located. Some
familiar buildings
include the Joliet Post Office, the Joliet Public Library, St. Joseph’s
Catholic Church, Joliet
Junior College and the Rialto Square Theatre.
Photos
from the book are also available as fine art prints by contacting Kump at
815.919.4861.
Kump's 2009 Calendar, also titled The Artistry of Joliet, was sold to raise funds for the Rialto Square Theatre.
The unique calendar was comprised of a series of panels contained inside a CD jewel case.
